AI Insights · Timothy · October 2021
Top Tax Preparation Apps in the US for Q3 2021: Performance Insights
In Q3 2021, the top five tax preparation and planning apps in the US showed varied performance in downloads, revenue, and active users, according to Sensor Tower data.
The third quarter of 2021 saw interesting trends for the top five tax preparation and planning apps in the United States on a unified platform. According to Sensor Tower, these apps exhibited varied performance across metrics such as weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period.
IRS2Go from the Internal Revenue Service experienced a significant drop in weekly downloads, starting at 73K in late June and falling to around 31K by the end of September. Despite this decline, the app maintained a robust number of weekly active users, fluctuating around 2.5M throughout the quarter.
Intuit Inc.'s TurboTax: File Your Tax Return saw a modest increase in weekly downloads towards the end of the quarter, rising from approximately 10K in early September to 14K by the end of the month. Revenue for the app was relatively stable, peaking at $186 in mid-August before declining to $53 in the final week of September. Weekly active users showed a gradual decrease, from 831K in late June to 683K by the end of September.
MyBlock by HRB Tax Group, Inc. experienced fluctuating download numbers, with a notable peak at 18.9K in mid-July before settling to around 6.3K by the end of September. Active users mirrored this trend, rising to 97K in mid-July but then dropping to approximately 61K by the end of the quarter.
Keeper: Tax Filing & Expenses demonstrated a significant spike in weekly downloads, particularly in early September when downloads surged to 10.4K. Revenue, however, was modest and peaked at $38 in early July before tapering off to zero by mid-September. Weekly active users increased steadily, peaking at around 10K in early September.
Lastly, Hurdlr Mileage, Expenses & Tax showed consistent performance in weekly downloads, maintaining an average of around 1K downloads per week. Weekly revenue was more dynamic, peaking at $15.2K in late July before stabilizing around $8.8K by the end of September.
These insights into the performance of the top tax preparation and planning apps in the US for Q3 2021 highlight the diverse trends in user engagement and revenue generation. For more detailed insights and data, visit Sensor Tower.
